Bad Marketing

Bad Marketing

Learn from the marketing mishaps of others and produce better marketing that's right first time

A collection of bad marketing examples and marketing fails

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Author: Chris Rogers

Australian Mexican restaurant chain in Filipino Beiber row | eBlooper | Bad Marketing
eBloopers 

Australian Mexican restaurant chain in Filipino Bieber row

April 15, 2018April 16, 2018 Chris Rogers Food & Drink, Retail

Mad Mex, an Australian chain of more than 30 Mexican restaurants, was forced to apologise after a picture they posted

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Just another manic Monday after PwC rebrand | Brand Blunder | Bad Marketing
Brand Blunders 

Just another manic Monday after PwC rebrand

April 8, 2018April 8, 2018 Chris Rogers Accounting, Consulting

The Bangles had no idea how apt their song title would be for executives of accounting firm PwC, after they

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Huggies dad test ad fail | Bad Ads | Bad Marketing
Bad Adverts 

Huggies told to ‘pull up’ their socks by disgruntled fathers

March 4, 2018 Chris Rogers FMCG

In March 2012, Huggies felt a rash of embarrassment over their advertising campaign “Dad Test”, as fathers took offence at

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Mars starts using animal products | New Product Disaster | Bad Marketing
New Product Disasters 

A Mars bar a day keeps the vegetarians away

February 25, 2018February 25, 2018 Chris Rogers FMCG, Food & Drink

Mars UK caused uproar on 14th May 2007 when it announced that it had started to use an animal product

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D’Onofrio ice cream heladeros | Poor Promotion | Bad Marketing
Poor Promotions 

Meltdown over D’Onofrio’s cheap ice cream promotion

February 19, 2018February 19, 2018 Chris Rogers Food & Drink

D’Onofrio is a Peruvian confectionary brand famous for its ice cream. It’s even more famous for its traditional distribution channel:

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United Breaks Guitars | PR Fails | Bad Marketing
PR Fails 

[Video] United Airlines protest song goes viral with 17 million hits

February 12, 2018February 17, 2018 Chris Rogers Travel & Transport

United Airlines had a pretty awful 2017 when it came to negative press. In March, there was #leggingsgate after a

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eBloopers 

New England Patriots Twitter punt fails to make the end zone

February 5, 2018February 5, 2018 Chris Rogers Sport

The New England Patriots are one of the biggest American football teams in the US, having appeared in the Super

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Spelling & Grammar mistakes | Bad Marketing
Brand Blunders 

Its bad grammar that kills you’re brand

January 28, 2018February 3, 2018 Chris Rogers Communications

A colleague and friend, Tim Welbourn, nearly found himself texting the British Transport Police after seeing something that didn’t look

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Sexist nurse recruitment | Bad Ads | Bad Marketing
Bad Adverts 

Recruitment campaign was both Accident & Emergency for NHS

January 22, 2018January 22, 2018 Chris Rogers Healthcare

Two nurse recruitment adverts came under heavy criticism on social media, with them being branded ‘sexist’ and dated. The adverts

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Clarks Dolly Babe shoe | New Product Disasters | Bad Marketing
New Product Disasters 

Clarks’ misstep in race against gender stereotypes

January 8, 2018January 8, 2018 Chris Rogers Clothing & Fashion

In August 2017 British shoe manufacturer and retailer Clarks faced accusations of ‘everyday sexism’ by a London-based Labour Party councillor,

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The new 'classic' #marketingfail?

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The design team's worst nightmare... Someone spotting their Photoshop fails!

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Can #badmarketing* affect the bottom line?

"The stock was down nearly 3 percent in afternoon trading, as #NikeBoycott was trending on Twitter."

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*I'm not commenting if this is *actually* bad marketing on this occasion...

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Are these the worst pieces of marketing advice? I'd take a pinch of salt with number 4... I wouldn't be on a particular online channel (for example) just because my competitors are...

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Bad Marketing
BadMarketing.co.uk is a fun, light-hearted collection of ‘bad marketing’ and ‘marketing fail’ stories that have some important lessons behind them. See how they can cut your learning curve…

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