Chris Rogers – Page 2 – Bad Marketing

A Mars bar a day keeps the vegetarians away

Mars UK caused uproar on 14th May 2007 when it announced that it had started to use an animal product

D’Onofrio is a Peruvian confectionary brand famous for its ice cream. It’s even more famous for its traditional distribution channel:

United Airlines had a pretty awful 2017 when it came to negative press. In March, there was #leggingsgate after a

The New England Patriots are one of the biggest American football teams in the US, having appeared in the Super

A colleague and friend, Tim Welbourn, nearly found himself texting the British Transport Police after seeing something that didn’t look

Two nurse recruitment adverts came under heavy criticism on social media, with them being branded ‘sexist’ and dated. The adverts

In August 2017 British shoe manufacturer and retailer Clarks faced accusations of ‘everyday sexism’ by a London-based Labour Party councillor,

Richard Branson loves a PR stunt. If something will get him or one of his brands in the news, he

This story is an oldie but a goodie – and the lessons are just as relevant today as they were

A design company tried to reclaim the swastika as a symbol of ‘love’… through the medium of t-shirts. Their designs