Chris Rogers – Page 2 – Bad Marketing

Clarks’ misstep in race against gender stereotypes

In August 2017 British shoe manufacturer and retailer Clarks faced accusations of ‘everyday sexism’ by a London-based Labour Party councillor,

Richard Branson loves a PR stunt. If something will get him or one of his brands in the news, he

This story is an oldie but a goodie – and the lessons are just as relevant today as they were

A design company tried to reclaim the swastika as a symbol of ‘love’… through the medium of t-shirts. Their designs

Known in advertising circles as a great example of how not to do it; W.D. & H.O. Wills launched a

October 2017. A Canadian man has filed a lawsuit against Sunwing Airlines – an airline based in Toronto – after

Persil laundry detergent had been a staple on the shopping list of many a household in the UK since it

Popular crisp brand Walkers was left hung out to dry by the British weather in 2010, when its ‘guess where

Singaporean telecoms provider M1 placed a full page newspaper advert promoting their ‘GamePRO’ fibre optic broadband package – but accidentally

“Without doubt, it’s the worst ever business decision I have made. It’s been an absolute nightmare.” That was how Rachel